E-commerce & Digital Commerce
WearWellow — E-commerce Transformation
Managed and helped grow an e-commerce business across product, website, marketing, and operations — from $0 to $1M in sales.
CompanyWearWellow
RoleBusiness / Project / Operations Leadership
IndustryE-commerce / Fashion
Overview
Managed and helped grow an e-commerce business across product, website, marketing, operations, and customer experience — not purely a project-management engagement, but one that required understanding the business and revenue side of e-commerce, not just its delivery mechanics.
My responsibilities
- Owned day-to-day business operations, from product catalog decisions to order fulfillment and supplier coordination
- Ran the Shopify storefront and product merchandising, deciding what to feature and how to present it
- Directed marketing coordination and digital strategy, including Google AdSense, tying spend back to actual sales
- Managed customer experience end to end — from site experience through order operations and support
- Tracked analytics and used them to drive conversion optimization decisions, not just report on traffic
What I built & managed
- Shopify storefront and product catalog management
- Website management and product merchandising
- Marketing coordination and digital marketing strategy, including Google AdSense
- Customer experience, order operations, and supplier coordination
- Analytics and conversion optimization
Technology & tools
ShopifyGoogle AdSenseE-commerce Operations
Results
Grew the business from $0 to $1M in sales.
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