E-commerce & Digital Commerce
Shady Rays — E-commerce Operations
Enterprise e-commerce operations for an established, high-volume DTC brand — product, website, and marketing coordination.
CompanyShady Rays
RoleE-commerce Operations
IndustryE-commerce / DTC
Overview
Worked on enterprise e-commerce operations for an established, high-volume DTC brand, involving product management, website operations, digital delivery, and marketing coordination across cross-functional teams.
My responsibilities
- Managed product catalog updates and merchandising decisions for a high-volume storefront
- Coordinated website improvements across design, content, and technical teams
- Worked alongside digital marketing to keep product and campaign timing aligned
- Coordinated cross-functionally to keep customer experience consistent as the catalog and site evolved
What I built & managed
- Product catalog management and merchandising
- Website operations and improvements
- Digital marketing coordination
- Cross-functional workflow and customer experience coordination
Technology & tools
E-commerce OperationsProduct Catalog Management
Running a DTC brand that's outgrowing its operations?
Catalog, site, marketing and fulfilment workflows break quietly as you scale. I've run these operations for brands from $0 to established names, and I'll show you where yours is leaking time and revenue.