Digital & Marketing
Digital Marketing & Performance Marketing Operations
Managed performance-focused marketing projects spanning paid ads, e-commerce, analytics, CRM, and client reporting.
RoleDigital Marketing Project Manager
IndustryDigital Marketing / Agency Operations
Overview
Managed digital marketing and performance-focused projects involving websites, paid advertising, e-commerce, analytics, and CRM systems — the operational layer of a marketing agency that bridges clients, marketing specialists, developers, designers, and leadership into one coherent delivery process.
My responsibilities
- Coordinated Google Ads and Meta Ads campaigns alongside the specialists actually running them, keeping timing tied to launches and promotions
- Managed Shopify and landing page operations in support of active campaigns
- Owned performance reporting pulled from analytics and CRM data, translated into terms clients could act on
- Managed client relationships directly, bridging marketing specialists, developers, and designers into one delivery process
- Coordinated marketing automation work alongside campaign execution
What I built & managed
- Google Ads and Meta Ads campaign coordination
- Shopify and landing page operations
- Analytics and CRM-driven performance reporting
- Client management and marketing automation coordination
Technology & tools
Google AdsMeta AdsShopifyCRM
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